REVEALED, the Absolute Truth About How Business
Opportunity Leads are Generated...

 

Hello and glad you found this page. I wrote this not to brag about Elite Leads or piss off

the competition (though it likely will), but to share with you the real truth about how leads are

generated and how the "new" Elite mlm leads are unique producing the highest-converting

leads the industry has seen. That is not a "pitch" or hype. It is the truth, based on the feedback

we are constantly getting since launching the new www.leadretrievalcenter.com, along with the new

way of generating Elite Leads.

 

Some of you may already know a few ways that business opportunity leads are generated...

most of you do not.

 

Unfortunately, due to a lot of fraud, incentivized leads, and the overall lack of control

lead vendors have throughout the opt-in process, you are left with junk leads (for the most

part) that leave you feeling as if you just wasted your time and money. I mean, let's face it,

contrary to how mentally tough you are, bad leads will certainly make it tougher to maintain

a positive attitude and 90% of the leads in the industry are not very good, to say the least.

 

So let's get on with it. How do all the "other" lead vendors (and a lot of you know the

vendors I am talking about) generate their leads? 

 

The majority of the so-called "biz opp leads" are generated through high trafficked

JOB sites, which is the worst because last time I checked, people who are going to those

sites are definitely not there because they want to find a home business. Yes, they do fill

out the form, so there could be some interest, but for the most part, the lead generation 

company will bait them into their form by having a text banner ad that might read 

something like this... "23 people needed to work from home." Now if you don't think

that will confuse the heck out of someone looking for a JOB, then think again. 

 

So then why do mlm lead generation companies advertise on job sites to get the 

majority of their leads? Because they have to! Those sites produce far more traffic than 

any business opportunity related site, other then say entrepreneur.com, which is so

outrageous cost-wise that they would have to sell the same lead at least 6 to 8 times for

around $4 each to profit. Otherwise, there is no way they would be able to keep up with

demand.

 

Lead vendors do advertise on biz opp directory sites, but here is one huge problem... There

are not "secret" sites lead vendors advertise on that no one else knows about. So what you

have are these biz opp portal sites, most of which are pretty pathetic and would compare to

say "a shopping mall in a 3rd world country" (which usually doesn't produce the consistent  

quality prospects that you want and need to grow your business rapidly). These portal sites have, not one or

two lead companies advertising on the site to generate leads, but almost always about 20 plus

biz opp offers and lead vendors—that is not an exaggeration. If anything, 20 is on the low

end. So often prospects of one lead vendor usually ends up a prospect of many lead vendors

because it's so easy for them to fill out several other lead capture pages—after all, they are

right there crammed together. So now their info has been sold at least 8 to 10 times... you

hope that few, maybe more depending on how many forms they fill out. It takes all of about

an hour before their phone and email inbox is blowing up and they become pissed off at all the

calls and confused to death about what opportunity to go with. Within that hour or so, the

prospect much of the time will completely loose interest, not to mention stop answering their phone.

One of the biggest problems (if not the biggest) is that since it is not very tough to find these lead capture

pages, you have competition that will fill out bogus info in the form to gain access to

their clients buying the leads, which is pretty sad, but very true. Some of the networks vendors advertise

on will have robots that fill out their forms every so often with bogus info, obviously so that they

can make more money off the lead vendor. That is getting tougher to do, but do NOT let a lead

company tell you they have some magic data verification system that prevents that. Yes, we all

use data verification, but when they put in real people's addresses and phone to match, it's

pretty hard to block that from getting through.

 

Now let's talk about the dirtiest way they generate leads. Those of you who have worked many

leads will for sure understand this little method of lead generation. It's called "co-registration," which usually

leads to a prospect being incentivized to fill out the capture page in return for maybe a free iPod™, free

Home Depot™ gift card, a chance to win a laptop computer, free gift etc., the list goes on. A couple of the

biggest lead companies in the industry are notorious for generating leads this way. 

 

Now why in the world would a lead vendor generate leads that way? That is a very good question! 

Because it is cheap, cheap, cheap to generate leads through co-registration. One of the best ways to figure

out if a lead company is generating their leads that way is by how cheap they are selling the leads

for. BASE ON ALL MY YEARS OF EXPERIENCE—AND I THINK MOST OF YOU WILL AGREE—YOU

WILL NOT GET CONSISTANT GOOD QUALITY LEADS THAT WILL SATISFY YOU FOR LESS THAN

$2.50 each and that's a stretch because, to be frank with you, $2.50 a lead is below average in

quality, at best. I know a few of you might be arguing with me in your head right now thinking,

"Not true. I get so many of this type or that type of lead for that price or less and I, or we, just love

them." Come on, not CONSISTENTLY you won't—key word consistently.

 

 

Consistent lead quality is when...

 

1. You are able to speak to 65% to 70% of your mlm leads after 5 or so attempts over a couple days,

whether the prospect picked their phone up when you called or they called you back from a message

you left, etc.

2. 90% or more of the leads you are able to get on the phone are very responsive, receptive and

truly looking for a home business of their own. PLEASE NOTE: This also depends on how good you are

on the phone and how your posture/delivery is as to whether they stay interested and receptive. Some

will obviously not be interested in your opportunity—that does not mean they are not still a good quality,

receptive lead that is still on the hunt for the right home business opportunity.

3. Providing you have been trained and/or are average to really good on the phone, and have a solid

system with regards to how you recruit, then you should be able to give no less then 5 full presentations

out of 15 leads, which is UNHEARD of in the industry until now. That is not based on first call attempts, but

3 to 5 attempts plus call backs, over a 1 to 3 day period.

4. How many do you convert or enroll into your opportunity? This one is almost impossible—and is the

toughest to even attempt to try to give you numbers on. We have some leaders who are hotrods on

the phone, who recruit 1 out of every 7 to 10 prospects to whom they are able to give a full presentation. That

is remarkable. Some get 1 out of every 20 or so to whom they give a full presentation. While the quality and

responsiveness of the leads certainly effects the amount of prospects you will be able to recruit into

your business, there are so many more variables that it's really not fair to ask, "So how many should I be

able to recruit, do you think?" We get that a lot and understand why, but it's just impossible to give an

answer to that question. It's like Jim Rohn once said, "Don't wish you could recruit more, wish you were

better." So be passionate about what you do and become a pro at presenting your opportunity, which

means getting trained and practicing on a consistent basis. Pros do not get there by accident; they get

trained and practice all the time.

 

 

 

LEARN How Elite's "NEW" One-Of-A-Kind Lead Generation
Process is Unique, Producing the Most Responsive and
Highest Converting Prospects... Sure to Ignite a Sponsoring
Boom Throughout Your Entire Organization!

To start off, we do none of the above to generate the Elite Real Time Leads. We generate our leads by 

way of email. We have an opt-in list of around 30 million emails that we use for generating leads.

When you generate leads from sending an email versus advertising online, you will always get a much

more responsive and genuinely interested prospect.

 

Can you still get leads with a bad phone number? Of course—that comes with the territory. That can be a

bit of a pain in the ass, we know that, but not so much with our unique lead return feature in the lead

retrieval center. This automated feature makes it super simple for you to return a bad lead and allows you to

continue working leads. Other lead vendors make it tough to return leads and frankly I don't blame them—

after all, they are paying a hefty price to generate the lead. But it does suck when having to email support

at another lead company to get your lead replaced, if you even get it replaced that is.

 

The main reasons you get a better quality lead that is truly interested in finding a home business to start

are the following:

1. The only offer they see is the one in their email, not 20 or more others, so you don't have to worry about

your prospect getting blown to pieces from so many calls and emails. 

2. The Prospect has to click on the link or button in the email to go to our biz opp form. They didn't just stumble 

upon it on a job site or through co-registration advertising. 

3. No worries about competition or robots filling out the form with bogus info.

 

Why don't the other lead vendors generate their leads by email? Some do but very, very little, as they

don't have more than a couple million data (if that) to send email to, which isn't near enough. Not to mention

that they do not want to pay someone like AWeber an unbelievable amount of money to email out to their list.

They are better off just advertising online.

 

We have partnered exclusively with some of the biggest networks in the country and do all of our own

email in-house. The competition would have a better shot at the lottery than they do at finding the technology and

resources to set up an in-house email system, let alone get access to any data that is at all worth having. 

 

So the beautiful part of it all is that our cost to generate leads is 80% less than the competition and the

quality of our mlm leads is so much higher it's almost not fair. Because our cost is so much lower, we are now able 

to sell the highest quality leads in the industry for less than what the competition charges for theirs.

Comparing the "new" Elite Leads to the competition is like comparing apples to oranges.

 

I hope you found this article both interesting and useful.

 

To Your Success,

 

Trent Hackney
CEO/President
Paramount Media